Resources: Tools

Consuming Kids: The Commercialization of Childhood

Consuming Kids is a brand new and critically-acclaimed film from the Media Education Foundation featuring the CCFC staff and Steering Committee. The film is an eye-opening account of the pervasive and pernicious effects of children’s advertising on the health and well-being of kids.

CCFC members all over the country are organizing local screenings of Consuming Kids. A screening is the perfect way to raise awareness about the commercialization of childhood and to connect with other local parents and activists.

Facing the Screen Dilemma: Young Children, Technology and Early Education

Did you know: that on any given day, 64% of babies between 1 and 2 watch TV and videos for an average of slightly over 2 hours; that in 2011 there were 3 million downloads just of Fisher Price apps for infants and toddlers; that estimates of how much time preschoolers spend on average with screen media range from at least 2.2 hours to as much as 4.6 hours per day?

Helping Babies Entertain Themselves Screen-Free

Marketers position screen devices as the only option for keeping a baby stimulated while overstressed parents get much needed down-time. Parents, already under pressure to constantly entertain babies, are seeking ways to be good nurturers and still get some time to themselves. The good news is that there is a great alternative that promotes healthy development and gives parents time for a breather— encouraging screen-free independent play.

Real-life strategies for reducing children’s screen time

Many parents are concerned about the amount of time their children spend with screens. And with good reason! Research shows that screen time gets in the way of activities known to be good for young children, like playing creatively and interacting with caring grownups. And kids who spend less time with screens fall asleep faster, sleep longer, eat healthier, and get more exercise.1 

Screen-Free Week Organizer's Kit

Screen-Free Week is a national celebration where children, families, schools, and whole communities turn off entertainment screen media (TV, video games, apps, etc.) and spend time playing, creating, reading, exploring nature, and enjoying family and friends. Organizing a Screen-Free Week is easy with our step-by-step how-to guide. The guide includes directions on how to get started, loads of examples and best practices, lesson plans, printouts, fact sheets and so much more.

Ten Things You Can Do to Reclaim Childhood from Corporate Marketers

Here are ten things you can do to reclaim childhood from corporate marketers. Download the printable version of this list.

1. Carve out commercial-free time. Make creative and outdoor play the norm. Have family nights for games, projects and other fun.

2. Limit screen time. Pediatricians recommend: A. NO screen time for kids under two; B. Time limits for older kids; C. Keep bedrooms screen free