Screen-Free Week to Partner with Children's Book Week May 1 – 7, 2017

Date of Release: 

Wednesday, December 14, 2016

For Immediate Release

Jean Rogers (; 617-896-9377) 
Emma Kantor (; 212-966-1990)

Screen-Free Week to Partner with Children's Book Week May 1 – 7, 2017

Boston, MA – December 14, 2016 - On May 1-7, 2017, celebrate two great weeks in one! The Campaign for Commercial-Free Childhood, host of Screen-Free Week, announces a new partnership with Every Child A Reader, sponsors of Children's Book Week! Both week-long events, which are organized in schools, libraries, bookstores, faith groups, and communities, encourage children and their families to turn off screen-based entertainment by reading books together and plugging into life.

Founded as TV-Turnoff Week in 1994, Screen-Free week is based on research showing that children who spend less time with screens do better in school, sleep longer, eat better, get more exercise, and spend more time with their families. While screens may be necessary for school or work, Screen-Free Week gets families thinking about healthy ways to find balance and interact with each other. The partnership with Children's Book Week takes going screen-free to the next level, recognizing the power of the written word in healthy child development. Combining the two will allow us to promote reading in many ways, including parents and caregivers reading to children, children reading to each other, or children reading on their own.

"Reading is one of the very best ways to unplug during Screen-Free Week and throughout the year," says Jean Rogers, Screen Time Program Manager at CCFC. "We are delighted to partner with Every Child a Reader to introduce our combined celebrations. We know that reading together increases family bonds, encourages language development and prepares children for success in school and life."

Shaina Birkhead, Programming and Strategic Partnerships Director of the Children's Book Council and Every Child a Reader, added that "this is the perfect match of goals: for children and families to read more and to organize events to be together with a book. We and the Campaign for Commercial-Free Childhood will be providing event kits and downloadable activities for the week at our websites in the new year."

As families have reported in past years the experience of reducing screens for one week has the potential for life-long social, emotional and physical health. Similarly, families who read together are building vocabulary and shared experiences around books and learning.

About Campaign for Commercial-Free Childhood 
Campaign for a Commercial-Free Childhood supports parents' efforts to raise healthy families by limiting commercial access to children and ending the exploitive practice of child-targeted marketing. CCFC partners with family practitioners and other advocacy groups who work to reduce children's screen time and ensure modern childhood is shaped by what's best for kids, not corporate profits.

About Every Child a Reader 
Every Child a Reader is a 501(c)(3) literacy charity dedicated to inspiring a lifelong love of reading in children and teens across America. Every Child a Reader's popular national programs include Children's Book Week, the longest-running literacy initiative in the country; the Children's Choice Book Awards, the only book awards chosen by children and teens; and the National Ambassador for Young People's Literature program, in partnership with the Library of Congress.