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Reclaiming Childhood from Corporate Marketers

CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests. We advocate for policies to protect children from harmful marketing and promote commercial-free time and space for kids. Learn more...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

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Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

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Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Take Action!

Stand Up for Student Privacy

We’re at a crucial juncture in our efforts to protect student privacy. Fueled by accountability mandates and pressure to incorporate technology into classrooms, schools are increasingly moving... Act Now!

Stop the Unfair Ads on YouTube Kids

If we don’t act now, Google could singlehandedly demolish long-standing rules that protect children from harmful commercialism. In February, Google launched the YouTube Kids app for preschoolers, a... Act Now!

Stop Mattel’s "Hello Barbie" Eavesdropping Doll

At February's Toy Fair 2015 in New York City, Mattel unveiled "Hello Barbie," the Wi-Fi-connected doll that uses an embedded microphone to record children's voices—and other nearby conversations. But... Act Now!

Breaking News

Advocates Say Changes to YouTube Kids Are Woefully Inadequate


Last spring, CCFC & Center for Digital Democracy filed an FTC complaint against Google, charging the company with unfair and deceptive practices in connection with its new YouTube Kids app. Yesterday, Google announced changes to the app. These changes are completely inadequate. Rather than responding to our concerns, Google's changes to YTK are designed to allow Google to escape responsibility for allowing advertisers to use deceptive and unfair practices in marketing to the young children. | Read more.

Featured Resource

Facing the Screen Dilemma: Young children, technology and early education

Smart boards. Smartphones. Tablets. E-books, apps and more. The rapid influx of new screen devices and software poses a special challenge for the early childhood community and parents of young children. That's why CCFC, the Alliance for Childhood, and TRUCE have created Facing the Screen Dilemma: Young children, technology and early education. Download your free copy today!