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Reclaiming Childhood from Corporate Marketers

CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests. We advocate for policies to protect children from harmful marketing and promote commercial-free time and space for kids. Learn more...

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Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

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Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Take Action!

2016 TOADY Awards

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (... Act Now!

Pokemon STOP! Don't lure kids to sponsors' locations

We need your help to protect children from a wave of corporate marketing at the heart of the Pokemon GO craze.  Pokemon GO, produced by Niantic, Inc., is a location-based augmented reality game,... Act Now!

Stop McTeacher's Nights Action Center

What are McTeacher’s Nights?  Events McDonald’s calls “McTeacher’s Nights” are part of a comprehensive marketing strategy McDonald’s has developed to target children wherever they... Act Now!

New Resource

Back by popular demand: Our Healthy Kids in a Digital Word brochure is packed with tips, facts, and screen-free activities. Click here to download your own copy, or order in bulk to use as a handout in libraries, preschools, and doctors’ offices. Available in English and Spanish!

Victory!

On January 5, 2017, Michigan Governor Rick Snyder vetoed a bill which would have allowed digital billboards to go up on public school property, subjecting vulnerable children to bright commercial advertising. Thanks to all of our Michigan members who made their voices heard and helped secure this win for kids. Read more >