Reclaiming Childhood from Corporate Marketers

CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests. We advocate for policies to protect children from harmful marketing and promote commercial-free time and space for kids. Learn more...

Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Recent News

Resisting digital culture's shiny objects

I’ve spent the last thirty years studying and writing about the relationship between people and technology. And I’m worried, particularly about kids. When technology plays an outsized role in...

Marketers are not in charge of the future. You are.

Imagine a baby waking at night and being soothed not by a loving adult, but by a device equipped with a camera, microphone, and speaker. As the baby grows, she begins to form an attachment to her “...

Victory! Mattel scraps spying AI device for babies & kids

You did it! On October 4, Mattel announced it will not release Aristotle, an AI device for babies and children. Mattel’s announcement came just two days after CCFC and The Story of Stuff Project...

Upcoming Events

Registration is open for the very first conference on reducing children’s screen time!

Join experts from around the globe to learn about the latest research, swap strategies and best practices, and share practical solutions that actually work. Featuring special guest author, advocate, and parent, Paula Poundstone! 

April 20 & 21, 2018
Wheelock College
Boston, Massachusetts

Space is limited! Register now for early bird pricing.

NYT Targets Kids

CCFC and a coalition of groups say the New York Times For Kids is a Trojan horse for deceptive marketing for the spying Google Home. Read more >