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Reclaiming Childhood from Corporate Marketers

CCFC educates the public about commercialism's impact on kids' wellbeing and advocates for the end of child-targeted marketing. Learn more...

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Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

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Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Recent News

Screen-Free Week 2018 was bigger and better than ever!

What a week! From San Diego to Sydney, kids families and communities unplugged for Screen-Free Week 2018. And not only did they survive, they had a blast! Here’s what we’ve heard: Kids were more...

Zuckerberg asked about CCFC’s Messenger Kids campaign at Senate hearing

On April 10, 2018, Facebook CEO Mark Zuckerberg testified at a hearing before the Senate Commerce and Judiciary Committees.  Senator Richard Durbin of Illinois asked him a series of questions related...

Google and YouTube Are Invading Children's Privacy

On April 9, CCFC and the Center for Digital Democracy took a groundbreaking step to protect children’s privacy: We filed a Federal Trade Commission Complaint detailing how Google is breaking the law...


Great news, and another sign that together, we CAN make childhood commercial-free! After 28 years, Channel One News is pulling the plug on its classroom “newscasts,” which delivered commercials directly into classrooms. Each year, students in Channel One schools lost a full day of instructional time to ads. Read more about why child advocates are celebrating the end of this corporate marketing scheme.  

Taking Action

Members of CCFC's Children Screen Time Action Network have sent a letter to the American Psychological Assocation regarding the role of psychologists in developing design techniques that keep kids on ad-supported screens. The letter, which has been signed by 60+ psychologists, calls on the APA to: 

 - Issue a formal public statement condemning psychologists’ role in designing persuasive technologies that increase children's time spent on digital devices, as kids’ screen overuse poses risks to their emotional wellbeing and academic success

 - Call on psychologists and the tech industry to disclose their use of psychological persuasion techniques, especially those in digital products used by children

 - Take strong actions to educate parents, schools, and child advocates about the use of psychological persuasion in social media and video games; and inform the public of the harms of children’s overuse of screens

Read more in our press release, and see the letter and full list of signatories here