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Reclaiming Childhood from Corporate Marketers

CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests. We advocate for policies to protect children from harmful marketing and promote commercial-free time and space for kids. Learn more...

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Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

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Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Take Action!

Keep digital billboards away from Michigan schools

Michigan Senate Bill 953 would allow public school zoning to be included in "unzoned commercial or industrial areas." This would allow digital billboards like the one pictured here to go up on public... Act Now!

2016 TOADY Awards

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (... Act Now!

Pokemon STOP! Don't lure kids to sponsors' locations

We need your help to protect children from a wave of corporate marketing at the heart of the Pokemon GO craze.  Pokemon GO, produced by Niantic, Inc., is a location-based augmented reality game,... Act Now!

Breaking News

On October 21, CCFC , The Center for Digital Democracy, and Public Citizen filed a complaint with the FTC charging Google and its partners with targeting children with “influencer” videos on YouTube. The complaint documents how several marketing companies—Collab Creators, Wild Brain, Maker Studios, and AwesomenessTV—produce and distribute ads and other commercial material targeting children that masquerade as content on YouTube. Children have no idea the adorable “friends” they like to watch unbox toys are really stealth marketers. Read More >

Screen Time Limits

The American Academy of Pediatrics has reaffirmed and strengthened its crucial stance that babies, toddlers, and preschoolers benefit from strict screen time limits. The new policy statement recommends that babies not use screens – with the reasonable exception of video chats with relatives – until at least­ the age of 18 months. The Academy clearly states screen time should be limited to one hour or less for children 2-5 years old, down from 1-2 hours per day in its previous statement. CCFC applauds the AAP for taking such an importance stance. Read More >