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Reclaiming Childhood from Corporate Marketers

CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests. We advocate for policies to protect children from harmful marketing and promote commercial-free time and space for kids. Learn more...

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Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

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Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Take Action!

Hell No Barbie: 8 reasons to leave Hello Barbie on the shelf

This holiday season, Mattel hopes to make Hello Barbie, a doll that records and analyzes children’s private conversations, a must-have toy. But experts agree: it’s a threat to children’s privacy,... Act Now!
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Stop McTeacher's Nights

Mark Noltner couldn’t believe what his daughter was saying. At school that day, her teachers had worn McDonald’s shirts and encouraged the students to attend a school fundraiser at a local McDonald’s... Act Now!

Stop the Unfair Ads on YouTube Kids

If we don’t act now, Google could singlehandedly demolish long-standing rules that protect children from harmful commercialism. In February, Google launched the YouTube Kids app for preschoolers, a... Act Now!

Breaking News

And the 2015 TOADY goes to...

Hello Barbie, in a landslide! 

The votes are in for the 2015 TOADY (Toys Oppressive And Destructive to Young children) Award, and the creepy eavesdropping Hello Barbie blew away the competition with 57% of the vote. CCFC member Julie Abraham explained why she voted for the Wi-Fi enabled Hello Barbie as the year’s worst toy: “This toy has all of the things I most detest: sexism, invasion of privacy, and rampant commercialism. YUCK!” Kaylan Crowther said, “Just when you thought Barbie couldn't get any worse...she does.” | Read more.

Featured Resource

Facing the Screen Dilemma: Young children, technology and early education

Smart boards. Smartphones. Tablets. E-books, apps and more. The rapid influx of new screen devices and software poses a special challenge for the early childhood community and parents of young children. That's why CCFC, the Alliance for Childhood, and TRUCE have created Facing the Screen Dilemma: Young children, technology and early education. Download your free copy today!